Your Infinity Era
Chapter 8 is for established educators and leaders in their industry who are ready to offer transformational mentorship/coaching to the right clients.
Chapter 8 is a coming of age era when your depth, wisdom and experience require a more thoughtful and personalized approach to pricing and positioning. You learn how to make your most valuable offering to the most aligned clients for a premium price, going deeper with the right people and creating the coaching or mentoring process that can contain this work.
8 represents infinity, how you feel infinitely resourced providing infinite value doing the right work with the right people for a premium.
This is the fast way. It's letting go of grinding, competing, proving, explaining. This is the era of effortless mastery and attraction.
Hi, I’m Gemma Sugrue
I’m an accredited leadership coach (MA-Dip), online business advisor and former professional singer and vocal coach. In 2011, I founded Voiceworks Studio, directing it for ten years with a team of over twenty coaches, before selling the business in 2021. During Covid I launched Pro Vocal Artist, reaching over half a million singers online, and handed the business over to former students in 2024. As a singer for hire, I've performed on stages from arenas to live television and worked as a voice professional for artists including Bon Iver, Damien Rice, and Dermot Kennedy.
Today I partner with educators and leaders who need support in pricing and positioning their expertise. I also write and perform my own music.
Testimonials
Some Of the amazing TAlent I’ve been working with
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Liz Bills
Holistic Voice Work
“Before meeting you I just put myself into a box of I’m just a vocal coach. The work I’m doing with clients now is so much more powerful and is energizing me so much. I can work less and focus on my own artistic projects too. Through this process I’m finding out what my calling is what I’m really good at, I don’t think I could have allowed myself to go there without the permission, guidance and support from you. It’s made my too good to be true, a reality. The work I do with you is priceless. You’ve changed my whole career, my life, thank you.”
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Emily Hatch
“Our work together has open up a lot, really. I looked at my week this week and was like, I’ve 6 hours of coaching that I’m excited about, I’ve to practice a song, and … that’s all! And, I’m making enough money? It’s like, what? And I don’t feel that voice that used to say ‘you’re not doing enough!’ all the time. Thanks for showing me that this stuff is possible, it’s been a huge change.”
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Emilia Martensson
“Gemma has helped me see where my true value lies. I’m securing work that I care deeply about, and I feel confident charging appropriately for it. It has required me to step up in ways I didn’t know how to before. The sessions are filled with aha moments, honest truths, and plenty of giggles too. With her support, I’ve moved from an exhausting, grinding energy into a creative energy that brings me new ideas and opportunities.”
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Tommy Ludgate
Creative Coach
“Gemma has helped me achieve much higher paying clients, reach my income target much faster than expected and become so clear on what my value is and how to articulate it. I really didn’t believe this shift would happen this quickly. Gemma has a knack for plucking out the complete diamonds in what I’m saying, talk it back to me and make everything feel so much clearer.”
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Claire Perkins
Branding Expert
“Gemma is incredible. More than just a “gem” of a human, she lives her tagline: helping you align who you are with what you do. In just a month of working together one-on-one, her insights cut through the noise and gave me the clarity to refine my offers. She understood my strengths and where I wanted to go even better than I did. After months of spinning, I finally feel I’m moving in the right direction”.
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Jane Pak
Professional Coach
“If everyone could experience the kind of connection Gemma offers, our world would be in full bloom. Through community, coaching, and friendship, Gemma helped me rekindle the spark of my creativity, reminding me how to live courageously in all dimensions of my life. Gemma will bring her full and loving attention to you and your dreams so you can cultivate the conditions to bring them to life. “
I work with established experts who are ready to work less, earn more, and get their time and energy back. Those who have built something real and are still undercharging for it.
Most I work with are not lacking skill, experience, or depth. They are lacking the internal permission to charge what that depth is actually worth. So we start there.
Then we build the positioning, the offer structure, the sales process, and the way you show up so that the right people find you and pay you without convincing, discounting, or shrinking.
The work is bespoke. What we build together depends entirely on where you are and what you are called to create.
Our Work
THE APPROACH
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Deep expertise, real relationship, long term commitment. Not packaged information. A bespoke container built around one person's specific journey. Real change requires real presence and a relationship strong enough to hold it.
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You charge the most by providing the most value. Not by doing more but by bringing the full depth of your expertise, intuition, and presence to those who are genuinely ready to receive it. Premium honours what you actually do.
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No two clients are the same. No two offers should be either. The work is responsive, creative, and built around the specific person in front of you. What you carry, what they need, and what wants to be created together, that is where the offer lives. Not in a template.
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You are not just selling a service. You are standing for something. A mission bigger than you. A clear, unapologetic position on what is wrong and what is possible. That point of view is what magnetises the right people and makes your work matter.
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Before the strategy, before the offer, before any of it, there is the work of un-shrinking. Of releasing the conditioning that has kept you undercharging and overexplaining. Of learning to articulate the value of what you do without apology. That shift is not a soft add-on. It is the whole foundation.